“The world has been designed by men and the standard of measurement for that design was themselves. It’s a huge blindspot; men don’t realize this is an issue because they feel so comfortable in the world.” – Danielle Kayembe
It’s a man’s world, they say. But what if the tables were turned?
Women represent the largest disruptive force in business. With the increase of successful businesses like The Honest Company, we are experiencing a significant rise of women-centered innovations.
Danielle Kayembe, an entrepreneur who works on projects focused on women and social impact, goes on to say that “everything from buildings, to technology, to advertising — it’s been male decision makers designing products, businesses, experiences and how they’re marketed.” More and more businesses are waking up to the fact that women are making more money than they’ve ever had in human history and they drive just about every economic indicator for business.
It is estimated that women control 85% of consumer spending in the U.S. alone. Think about it – your average women not only makes purchases for herself. She is also making purchases for her husband or partner, her children, and the household. When it comes time to buy, everything from investments, home and auto, women make 70% of the final decisions for their family.
You could argue that women are the single largest opportunity in the market today. As a new generation of women-centered innovations and entrepreneurs come to light, products and services are being designed to address the pain points and meet the needs of women today.
A new atmosphere is forming as these female-founded organizations mature. The result is a wave of women founders and employees who have become the investors and business owners. This could also lead to a new investor class. There is about $14 trillion in capital that is controlled by women. This wave has the potential to convert them from passive to active investors. What a game changer.
For the past 50 years, women have been asked to mask their femininity in the workplace. Due to this new driven economy, anything from menstruation to motherhood, can become a lucrative business idea.
Refinery29 asked female designers and architects to imagine what 3 things would look like had they been designed by and for women. Check out these creative illustrations and ideas here.