Meet Caitlin Nystrom – CEO and founder of  styleNmotion – a company dedicated to helping women feel confident for every occasion.

Why did you start your company and what motivates you every day?

I want to help women find unique styles that make them look and feel confident!

What are some of the major lessons you’ve learned along the way?

When women get together, big things happen! Support one another, there’s room for everyone!

Caitlin Nystrom

Tell us about a setback you’ve faced and how did you overcome it?

I over-bought inventory when I launched two years ago. Consequently I had dark cloud of inventory following me, not selling, and thought the only way to fix it was keep buying different styles to freshen up the site. I stopped buying and figured out ways to freshen up what o already have. New photography, relaunching styles, at home shows with different women.

What advice do you have for women who feel stuck in their careers?

Find the positive in every task and if you want to grow, create your own opportunities (meet with a mentor, start a business book club, go to events.) Make sure you’re never the smartest person in the room!

We all know how difficult work/life balance is, how do you draw the line to create separation in these two spheres?

I try to physically separate with my in home office. I wind down work most days by 5pm and watch a show to decompress my mind. But sometimes that doesn’t happen and that’s okay. I don’t beat myself up and know that tomorrow will be different.

Caitlin Nystrom

We love to support women-founded ventures. Is there a company/product that you’ve come across recently that you think more people should know about?

Bell force activewear leggings! They’re incredible!