Rise’s Radical Renegade is a monthly series featuring interviews with trailblazing career mavens. Meet Lindsey Johnson, co-founder of Weezie a company that has perfected the art of the towel. Soft, fluffy, beautiful, and will actually dry you off.
Why did you start your company and what motivates you every day?
It all started with a personal experience of Liz’s. When Liz was registering for gifts for her wedding, she was so excited to register for luxury towels for her new home. Unfortunately, her shopping experience was less than she had hoped for. When trying to choose the right towel brand, she was met with what felt like a never-ending list of options, but no single brand had everything she was looking for. Confusing jargon, disappointing quality and customization pitfalls all combined to make the towel purchasing process unnecessarily annoying. She settled for a recommendation from her Mom, which resulted in a product that’s quality did not live up to its price and an archaic customization experience.
After speaking to hundreds of consumers and interior designers, we confirmed Liz’s frustrations were not unique — consumers hated their towels, and there was no go-to brand for them to turn to for a replacement. We’re motivated by improving the lives of our customers. Weezie seeks to modernize luxury by making it more approachable, friendly and easy. We believe life is meant to be enjoyed and want everyone to appreciate the simple moments in life, like wrapping up in a fresh, plush towel.
Improving the lives of our customers is what motivates us. Weezie seeks to modernize luxury by making it more approachable, friendly and easy. We believe life is meant to be enjoyed and want everyone to appreciate the simple moments in life, like wrapping up in a fresh, plush towel.
What are some of the major lessons you’ve learned along the way?
The biggest lesson has been to trust your gut and to have confidence in your own opinion and experience. Starting a company has made it easier for us to recognize those gut reactions and more importantly, have the confidence to follow through with them. Another lesson has been to take things one day at a time. It’s important to be efficient and ahead of the game, but rushing the process on things, such as starting a partnership or hiring for a position before you are ready, will only end up costing extra time and money.
Tell us about a setback you’ve faced and how did you overcome it?
I (Lindsey) am an obsessive planner, which is not feasible in start up life. I’ve had to learn to take each day as it comes and embrace the unknown.
What advice do you have for women who feel stuck in their careers?
Don’t be scared of taking a risk! Even with failure, you learn from trying something new. It is also important to connect with as many people as possible, both professionally and personally. Network as much as possible. The power of networking is real and has had a great pay off for us in launching Weezie.
We all know how difficult work/life balance is. How do you draw the line to create separation in these two spheres?
Work and life are very much intertwined for me, so it’s really more about a healthy integration of the two than a balance of two separate spheres. You have to learn to be very in tune with yourself and know when it is time to lean into one more than the other.
We love to support women-founded ventures. Is there a company/product that you’ve come across recently that you think more people should know about?
Join Dough! They make it simple to make it simple to discover and shop products made by women. I love their mission and have discovered so many new and fun brands through them.