A line of luxury CBD wellness & beauty products, Halcyon Botanics represents the intersection of wellness, hemp, and luxury beauty. I was the art director and designer on this project. I was hired to create the packaging design and messaging for an emerging CBD brand. They wanted something that was eye-catching for shelf presence, sleek, and minimal. Establishing the overall connection and consumer experience through a palette of natural earthy colors that are reminiscent of nature and the composed elements that make us pure.