July 2, 2020
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Paige Denim

Full time employee for three years. Lead designer.

Conceptualized and implemented all brand collateral, resulting in a strongly defined digital presence and increase in gross sales by 60%. Initiated digital campaigns via email and social media platforms; assessed traffic data and reacted with solutions to increase ROI. Through extensive UX and UI research I created a more intuitive platform that attracted leads and eventually increased overall consumer base. Established comprehensive e-commerce platform, from catalogue shoots to product infographics. Created brand content and photography. Directed customer database management to seasonal merchandising.