Marketing Manager

  • Bids0
  • Budget $9,500

Posted on January 14, 2019

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Project Desciption

The Account Marketing Manager (AMM) is responsible for the end to end consumer shopping experience within their respective accounts. The AMM is tasked with developing annual marketing plans with their respective retailers; these plans include digital marketing playbooks, weekly advertising, promotional plans, MDF management and in-store merchandising, lean testing, for the following accounts: Amazon, Costco and other accounts.

Responsibilities

Leads annual customer marketing planning process and develops annualized customer marketing plan including:

  • Development and execution of retailer advertising plan
  • Development and execution of the digital marketing roadmap:
    • Monitor and optimize campaigns to meet ROI goals
    • Personalization
    • Brand Experiences
    • Paid Social
    • Off-site Audience Extension-Remarketing/Display/SEM
    • On-site Retargeting
  • Development and execution of account promotions including budget management, set-up, pre and post analysis and reporting out on results both internally and externally
  • Development of in-store merchandising plan including influencing the plan-o-gram and negotiating for off-shelf display space; influencing space management and in-store advertising execution
  • Lead monthly customer marketing reviews and forecast analysis keeping Business Leader and Channel Marketing informed
  • Driver of testing initiatives with the account which may include the development, execution, analysis and reporting out of results both internally and externally

Developing relationships and influencing the retailer’s digital marketing group to provide the best content to help end users with product research and purchase decision

Development of relationships at the accounts including visual merchandising, digital marketing (including site monetization), testing groups, loyalty programs among others

Qualifications

  • 6-8 years of experience in marketing with significant experience developing packaging and in-store merchandising vehicles (client side) required
  • Merchandising expertise: Understands how to develop shopper insights and translate them into shopper-based design and messaging that reflects how shoppers shop categories; Understand the role of packaging and merchandising in the portfolio of “convince me to buy” levers
  • Leadership: Demonstrated ability to lead change through influence, identify opportunities, gain shared vision, drive to get desired results, and coach others on packaging and merchandising objectives.
  • Analytics/business acumen: Able to use intuition and analyze data from a variety of sources to make well-reasoned conclusions, solid action plans, and balance short and long term tradeoffs
  • Teamwork/communication: Build and maintain productive relationships; Work across organizations and drive cross functional teams effectively; Communicate proactively with all key stakeholders
  • Project management: Set the right priorities, effectively allocate dollars/resources, time management, while driving for continuous improvement

Employer Information

76 project(s) posted hire 2 freelancers
Member since: May 18, 2018
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