Post Acquisition Luxury Brand Go-to-Market Strategy

  • Bids4
  • Budget $28,000
  • Location New York

Posted on May 19, 2019

Active

Project Desciption

New Brand Launch
Marketing Project

Assignment: Develop a plan to support the launch of new Lab-Grown diamond brand (or rebrand)
 
Projected Duration: 2-3 months

Employer: NYC-based Privately-Own Diamond Solutions Group

Key Deliverables:

  • Brand Identity: Brand Name, Positioning, Personality, Value Proposition & Benefits and look and feel 
  • Determine qualities and certification – research 
  • Product line (initial and long-term)
  • Distribution strategy
  • Pricing strategy
  • Communication strategy & Education plan as well as rough marketing 
  • Launch timeline
  • Resources plan
  • Establish advisory board
  • Review available research 
  • Research competitive offerings 
  • Research what it mean’s to be responsible/sustainable/traceable 

Employer Information

74 project(s) posted hire 2 freelancers
Member since: May 18, 2018
FREELANCER BIDDING (4)

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Brand Strategist

Boston

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Growth & Business Strategy Consultant

Other

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Strategist

New York

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Veteran Digital Strategist

New York

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