Product Marketer

Project Desciption

The world’s most iconic brands have a voice and bring something new to the conversation. We’d like the voices of social justice and inclusiveness to be heard more loudly – time’s up. Everything we put there, from our illustrations to the shortest snippet of writing, adds up to a brand we hope millions will recognize, trust, love and feel empowered by. We’re looking for a Product Marketer to join our growth team who wants to be on the front lines of this effort every day.

You’d be perfect for this role if:

• • You’re highly strategic and executional — capable of & excited to be developing a communication campaign from scratch based on goals, choosing the right channels, and ushering it through publication.
  • You’re familiar with all the channels and levers a company at our stage should use to communicate clearly — and you know how this should evolve over time.
  • You aren’t afraid to work with marketing analytics and have a track record of successful campaigns backed up by measurable ROI.
  • You’ve crafted and pitched stories to major press outlets that have made positive impact for a brand, and helped you have trusted and positive relationships with the media.
  • You’re a strong writer with experience in copywriting, content marketing, or journalism. You love language and want to work somewhere you can get really creative.

• You’re a veteran at retention, CRM, email and lifecycle marketing — ideally 5+ years experience.
• You have experience working cross-functionally with creatives to produce world-class work, and have interest & a keen eye for great design

What will you do as a Product Marketer at Ava?

• • Get to know our user segments and key use cases. Learn how to motivate our various audiences to take action and deepen their engagement with the product.
  • This includes regular conversations with users to understand how they talk about the product, and what they want to get out of it.
  • Create a cohesive strategy to make sure all the channels all telling that same story, and that that story’s working for us.
  • Develop hypotheses about what we should say
  • Rigorously test these ideas and pivot accordingly
  • Produce tailored marketing campaigns that engage, nurture, and grow our user base from signup all the way through to team expansion, product mastery, and advocacy.
  • Constantly monitor the results of your work and the performance of the campaigns strategize how to send even more effective messages. Take responsibility for collecting, analyzing, and reporting data yourself.
  • Pitch unique stories that resonate with major and relevant outlets spreading the awareness of our brand far and wide.
  • Partner closely with other teams to align everyone on communications and help them share the most effective content possible for their needs.

• Work closely withthe CEO, support and sales team to define a consistent brand voice that will infuse all our external communications.
• Rework the communications in all our marketing channels to update, educate our existing community and attract new users.
• Implement a new set of marketing KPIs to gauge effectiveness of this work