In this role, you will be responsible for getting more people to shop for groceries using the app.
ABOUT THE JOB
Oversee SEO link building strategy and execution and growing traffic to the website
Self generate links by promoting excellent internal content to your own blogging, social media and journalist networks or leveraging networks of internal teams
Manage and evaluate external link building vendors. Work with internal partnership and brands teams to get links from retailers, brands and press
Measure and analyze the effectiveness and ROI of all link building activities
Work with social media teams to Identify and engage social media influencers – communities, brands and publishers.
Engage internal subject matter experts to become occasional content contributors and moderators to generate link worthy content
Working with SEO content manager to develop a planned editorial calendar as well publishing on the fly. Proven experience executing on time whilst facing all levels of challenge
Explain SEO traffic patterns and understand all search engine algorithm changes
Monitoring SEO trends and staying current with latest SEO technologies
Prioritize initiatives with internal stakeholders across Marketing, Product, Engineering and Data Science
ABOUT YOU
Bachelor’s degree or equivalent.
Minimum 1 year in SEO or 4+ years in Marketing, Online Marketing, Public Relations, Community Management, Journalism, Social Media or related fields
Strong project management and organizational skills
Ability to effectively communicate information and ideas in written and verbal format and build and maintain relationships both internally and externally. Must be a people person and be happy to lead other groups at times through expertise
A good mix of analytical rigor, strategic thinker and wondrous creativity
Understanding the corporate sensitivities that content and link building can create and be able to spot and avoid common mistakes / pitfalls. Demonstrated good judgment in external communications
An enthusiastic, can-do attitude. A problem solver able to work autonomously. Comfortable with strategic planning as well as implementing the details
Ability to run backlink analysis reports and use tools such as Ahrefs, SEMRush, Moz etc
Nice to have: An excellent self cultivated network or industry contacts with large networks that you can leverage. Experience communicating with influential and active niche bloggers and community members including the ability to moderate, guide and stimulate conversations
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